‘A celebration of the role of community at the heart of sport’ is at the heart of Intersport Elverys new campaign, You Never Sport Alone. The campaign focuses on the running and training categories and through it, Elverys commits to provide these communities with the support, motivation and gear they need to thrive, the company says. “Traditionally seen as solo sports, running and training have experienced a revolution fuelled by crews, teams and gyms. They’ve effectively become team sports at the grassroots level. In running, crews have become the beating heart of sport across the country from the big cities to the smaller towns and indeed villages and townlands. Classes, be they virtual or in the gym, are now a social hub for people of all ages, abilities and interests,” says the company. They also highlight technology’s place in all this: “Digital spaces like Strava, Instagram, and WhatsApp are playing an increasingly important role in keeping sporting communities connected, motivated and up to date on the latest training techniques and gear.” As the restrictions took away the places running and training communities could come together in-person, digital spaces became a lifeline for many of us, connecting us to those we rely on for inspiration and support. Acting fast, Intersport Elverys created a set of workouts, live Q&As and tips with their sports brand partners, brand ambassadors Bundee Aki and Rianna Jarrett and a host of other sporting organisations and individual athletes to encourage the nation to stay home but stay active.
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