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OFI initiative urges zero-tolerance approach to online hate speech

Photo: Copyright FIDAL.

Team Ireland athletes have collectively taken a stand against online hate speech with the launch of the Olympic Federation of Ireland’s (OFI) new campaign, ‘Don’t Scroll By’. It calls on the public and sporting stakeholders nationwide to adopt a zero-tolerance approach to online abuse, discrimination and hate speech.

The OFI is asking everyone involved at all touchpoints of Irish sport to take action and make a public stance by showing that as a nation, we are anti-racism, anti-discrimination and anti-hate speech.  
As part of the new initiative, the OFI will also officially become members of the Irish Network Against Racism (INAR) and will support their ‘Love Not Hate’ campaign and their lobby to government for the introduction of appropriate hate crime legislation. They have also launched a new booklet to support sport social media managers to #DeleteBanReport any type of hate commentary they witness online.

Irish sprinter, Leon Reid who helped launch the initiative said: “‘Don’t Scroll By’ is a key message for all Irish athletes. I use social media a lot but there is a very dark side to it. Social media gives everyone a platform to be whoever they want to be, but you can make a fake account in 30 seconds and can make all these negative comments and hide behind a screen. We all hope that everyone will get behind us to support us for this campaign and help us to take action and control.” 

The campaign is an initiative of the OFI’s Athletes’ Commission and has been launched with the support of Indeed, an official partner of the Irish Olympic team.

Irish athlete, Leon Reid, pictured following the launch of the new Olympic Federation of Ireland campaign, ‘Don’t Scroll By’.


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