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Editor's Choice

Athletics Ireland announce new long-term sponsorship deal with adidas

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Athletics Ireland has this morning announced adidas as the new official kit supplier for Irish athletics.

This new chapter of collaboration will strengthen the already rich history shared by the two sides and underscores adidas’ commitment to supporting athletics in Ireland.

The new partnership will come into effect from January 1st 2025, and will see the sportswear brand supply Athletics Ireland with a full selection of teamwear and performance apparel for all international competitions.

Speaking today, Athletics Ireland CEO Hamish Adams said: “Athletics Ireland is delighted to welcome adidas on board as our official kit supplier from 2025, a partner that very much aligns with our own values of integrity, inclusion, respect, and excellence. This new long-term sponsorship deal comes at an exciting time for our sport, and we look forward to working with adidas as we build on the success of recent years”.

Spencer Nel, Senior Director for Global Sports Marketing at adidas said: “We’re extremely proud to be entering into partnership with Athletics Ireland, in what is a hugely exciting time for the sport in Ireland. At adidas we are driven by our commitment to grow sport at all levels. This new partnership perfectly embodies that goal, with its huge potential to inspire the next generation of Irish athletics stars.”

More information will be announced in due course including the unveiling of the new bespoke adidas kit which will be worn by Irish International athletes at all major international athletics events including European Indoors, World Indoors, and World Outdoor Track and Field Championships.

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